INTERACTIVE ADVERTISING

Interactive advertising: Interacting with TV advertising it is possible to win points redeemable by products as PPV, monthly subscriptions to channels, or gifts etc. This service is a reward to viewers who see the advertising.

TV advertising increase its effectiveness with the interactivity. The memory of brand and product are key elements in the process of building brand and decisive factors in the choice of purchase. In Secuenzia we made market studies that show as the memory of brand and the intention to purchase, increase significantly when the TV advertising was offering a reward to the viewer.

Direct Marketing in TV:

To get discount coupons of products advertised on television, while they are seeing the advertisements. Secuenzia has developed interactive applications that allow the advertisers promote their products offering coupons discounts to viewers. While we are seeing an advertisement on television the viewer can obtain a discount coupon, pushing the button "OK" in the decoder´s command.

The discount coupons obtained are stored in the smart card or inside the digital television terminal. When the viewer wants to redeem his coupon, brings her card to the commercial center where inserting it into a download terminal he gets the paper discount coupon that he can redeem in cash desk.

Interactive Advertisements Personalization:

Advertisers can adapt their advertisements of customized form to different audiences.
An example would be an announcement of cars, in which it could be send a short message, separate from each postal code, inviting the viewer to approach the nearest dealer to test the car.
Similarly, a message can be sent only to those spectators who previously have interacted with an announcement in particular.

One of the most salient features of our technology is that is not imperative for the use of these services that the decoder have a return channel (Internet connection).